Fox Xylophone

We wanted to create a packaging that put the toy front and center, as this is a variation of the classic xylophone toy everyone knows and loves. What was unique about this one is that it is on wheels and features a character that we wanted the consumer to experience at retail. The end result was the exposed right panel where the fox head sits, and insets that allow the wheels to spin freely in packaging, and the mallet being featured on the back of the card.