Follow Bee Crawl Toy

The challenge of this project was to convey the functions of the toy with its interactivity and motion. As it’s not possible to have the toy move around the store on shelf, we went with graphic representations of how it moves on the packaging, and used a built in “try me” function to demonstrate other musical and sensory elements. Exposing the toy in the 3/4 cut box allows customers to get a sense of the toy’s value. Various lifestyle images on packaging help to convey the playful nature of the toy as it rolls around.